Websites and blogs are ringing to the tune that Apple is in some way no longer interested in the professional market or are in the process of dumbing down FCP because they have chosen to build the new FCP X on a similar codebase and interface to iMovie.  It couldn’t be more wrong in my view.

Yes, the new FCP X has quite striking similarities to iMovie but and it’s a big BUT so do all of the iApps have very close relationships to their Pro Apps counter parts.  Take a look at Aperture and you see a grown up iPhoto, Logic Studio is a grown up Garage Band and no doubt if iWeb had a Pro App counter part it would also be from the same gene pool.

It seems to me the real reason behind Apple’s move is to make sure that little Johnny that has discovered a passion for video editing using iMovie on his iMac and now wants more creative control than the iMovie presets allow then the obvious choice would be FCP X.  Little Johnny is already familiar with the interface so there is a smooth transition into the new software and we haven’t even begun to mention the price!  The barrier to entry is so low that you’d be a fool not purchase FCP even if it’s to quell some bicurious interest.

The Little Johnnies of this world end up being the TV editors and production company owners of this world 10 to 15 years down the line and will directly be able to influence hardware purchases.  Professional users have always gone for the upper end of the performance curve and the Mac Pros and Macbook Pros have fitted the bill.  But in an age where literally all Macbooks will be powerful enough for multi stream HD editing with Thunderbolt it would seem silly not to expect a whole new market for the once elitist software.  I’m sure the demo at the Supermeet was talking directly at those people, look we have a non-intimidating interface one that you may already be familiar with in iMovie.  It was made clear that many of the Assistant functions in FCP X could be turned off but many of the blogs conveniently skip over this fact because it’s a better story to suggest Apple’s gone pro-sumer.

Apple’s Pro Apps sell Apple’s Pro Hardware sell iPhones sell iPads sell Apps, the cycle is endless.

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