Since a vast proportion of my future business will come from online content production and it was a conscious decision to target the burgeoning new media markets, primarily because I found it more exciting and people are more willing to take risks.  I’m very happy to be in that Vimeo crowd rather than producing tired low budget scraps of programmes and having to invest in all the broadcast level monitoring to service that crud.

The vast majority of the critical voices of FCPX came from the so called Broadcast crowd but let’s not be under any illusions Broadcast does not mean quality.  Broadcast means working to defined limitations of the broadcast network. Some “Pros” are deluded into thinking this is the epitome of media creation, I’m not.

Clearly there are some exceptional documentaries and dramas that could only exist in the Broadcast realm (currently) but alas these landmark shows are the exception. The vast majority of material broadcast is below lower common denominator quality. I’ve recently ditched Pay TV in the UK (Sky) and gone to Freesat because I was paying £40+ a month for drivel we never watched, several hundred channels pumping out chewing gum for the mind.

I have seen the term “Vimeo Crowd” used in a disparaging way when I spend many happy hours a week watching the amazing creative content posted there. The vast majority of which would never be “broadcast.” Google have announced Youtube Channels which may go someway to answering the question of making online content pay and be a real alternative to the closed shops of the broadcast media.

The future is bright.

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